Jusuru International Review, Is Jusuru International A Good Business Opportunity For You?

Is Jusuru International a sound business venture? And is it the right opportunity for you? First of all, I am not involved with the company in any sense, so this assessment is entirely unbiased. What I plan to tell you about are some significant points to take into account when evaluating this venture.

1. The Company

In a press release dated February 16, 2010, Jusuru International, Inc., based in Anaheim, CA, announced its official launch. They come into the emerging health and wellness industry with a nutritional liquid, a juice product, whose primary ingredient is the multi-patented BioCell Collagen II® (BCII®), manufactured by BioCell Technology.

2. The Company's Leadership

Asma Ishaq, President of Jusuru International, Inc., served as Executive Vice President of BioCell Technology, where she implemented unprecedented marketing and branding methods. In 2009, she co-founded Jusuru International and was appointed President.

3. The Juice Blend Product

Jusuru Life Blend™  is a nutritional juice whose key ingredient is BCII®. Recent research findings have shown this ingredient to sustain joint health and promote younger looking skin. The company states that they have an exclusive agreement to offer BCII® in liquid form.

Their juice blend also contains resveratrol, whose healthy aging benefits have been revealed in the grapes that make red wine. It contains the same amount of resveratrol as in two full bottles of red wine in a non-alcoholic form. Additionally, they added strong antioxidants from a variety of exotic fruits, which give it a unique taste.

4. The Marketplace

The health and wellness industry is projected to be a trillion dollar industry. Several top notch companies have introduced competing juice products, each promoting a unique formula. So what would make Jusuru standout above the rest?

“From a marketing standpoint,” explains Asma Ishaq, President of Jusuru International, “the greatest strength of Jusuru Life Blend™ is also its greatest potential weakness. This product is backed by an enormous amount of scientific research, so there’s too much information to fit on a label that people will actually read. The only way non-specialists are going to understand the rationale behind each of its ingredients is to distribute it through people who understand these reasons and can take the time to explain them. This is why we chose network marketing.”

5. The Business Opportunity

The compensation plan is a network marketing plan and is based on a unilevel model. The plan offers 9 earning avenues that include direct sales, preferred customer bonus, fast start bonus, team commissions, enroller bonus, turbo infinity bonus, leader check match, leadership pools, and car bonus.

6. The Company's Training

The company provides traditional network marketing team building training. Creating a list of everybody you know and do business with. How to introduce the product to everyone you meet, giving away free bottles as a sample, conference calls, tasting presentations, and when you get their $39.95 iRep starter kit, you are given a replicated corporate website.

In summary, Jusuru International promotes a quality product backed by scientific study, a solid compensation plan, a replicated corporate website, and traditional network marketing training. They are off to a good start in a highly competitive area of the health and wellness industry. They offer a good business opportunity for individuals who know how to put together a multi-level marketing business.

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